Pay-per-click Advertising Bonus!
Posted By Andrew Brown on 10/03/2008 - 20:36
If you're running an ecommerce store, you've probably heard of PayPal and Google Checkout. The following is a quick rundown of things you might not have known about the two.
Google Checkout
You can process 10 times your ad spend in Google AdWords for free. For example, if you're spending about £3,000 per month on Google AdWords, you can process up to £30,000 in website Google Checkout sales with zero transaction fees.
If you hook up your AdWords account to your Google Checkout account, you will be eligible to display a badge on your pay-per-click ad. It really will make your ad stand out. See for yourself: type "toys" in Google.com. See that Toys R Us ad with the Google Checckout logo?
Google Checkout offers almost seamless integration with some popular carts including our own
www.paceretail.co.uk .
PayPal
If you're processing payments via PayPal, you might be eligible to display a PayPal logo in your Yahoo! Search Marketing ads. For example, try searching for "chocolate" on Yahoo.com. Do you see the FTD ad with the PayPal logo? The existence of this logo could positively impact the click-through-rate of that ad.