I come into contact with many people who have got a web shop or shopping cart (you choose the name for the application that sells your wares). The common thread I hear is that the application is cheap or free, it's got a huge amount of functionality, and even makes the coffee (just me trying to be wind swept and interesting).
However, on a more serious note, an application that is not "doing the business" is a problem, whether it is free, cheap, or expensive. Some of the suppliers will take the money and see you next year, when the maintenance fee comes up for renewal. If you did that to your customers, what do you think the outcome would be over the medium term, yeap, medium term. Customer loyalty is difficult to retain in the Global Village, but converting just a few of them to come back and re-order can make a nice difference to your bottom line.
So your web shop / shopping cart, should have the ability and facilities for you to look good on the web, without fighting the technology, but also have the ability to excel at customer interaction and customer service.
All web shop / shopping carts are not the same .Technorati Profile