Helping the small retailer to get quality products at lower prices is becoming very topical as Web Shops can be acquired for rock bottom prices.
But how does the small retailer compete with the large suppliers of top quality brands. Easy, the sum of the parts is greater than the whole, simply put, lots of retailers joining together can have the buying power of a large retailer.
Every tried buying a Web Shop package, installing it on your PC then spending weeks populating it with contents and products. You only do it once! Or deserve an award like "I loaded my Shopping Cart and lived through it".
Next challenge, the fully loaded Web Shop is there but nobody is coming to your online store. Internet marketing, PPC advertising and the a pot of money will do nicely. Why is that? Well if you have a off-the-shelf Web Shop and add your products there are elements that are unique, but alot that isn't. So why do you have to start from scratch trying to promote your website and products? Design of the Web Shop plays a key part in this, as well as the products that you sell from it.
How about no software to install, pre-configured Web Shops and ready to trade quickly using your own identity, yet be a part of a specialist retail hub community?
Pace Commerce see these niche retail community hubs as being free to member retailers and a pay-on-sale commission due ONLY when the sale is made. This allows for easier adoption as many small retailer's current margins are very tight.
If you have comments on this subject please post a comment on my blog .
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Reply #1 on : Mon October 29, 2007, 14:20:07