Ecommerce tips – the benefits of offering free shipping

The third in our series of ecommerce tips to help you boost sales and your bottom line, this week we’re looking at offering free shipping – and how to manage it effectively. For some online retailers, the thought of offering free shipping conjures up fears of reduced margins and negative impact on profits, but if…
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Using Google for ecommerce – tips on product listings and Adwords

In the second offering from our series of ecommerce tips, we’re going to take a look at using Google for ecommerce – or more specifically, Google product listings and Adwords. As you probably already know, Google is without doubt the number one search platform on the internet, so using it to advertise your products is…
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12 ways to improve your ecommerce website

In the next few weeks we will be looking at 12 ways in which we can improve your ecommerce site. We will drill down into these topics in more detail to give you a high level understanding, we will be looking at the following areas: 1 – Always offer a guest checkout The single best…
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