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Ecommerce SEO (Search Engine Optimisation)

As we’ve developed into a full-service Ecommerce agency, we’ve brought in a specialist Ecommerce copywriter and team of Ecommerce SEO experts to help you increase your online visibility, and ultimately, your profitability.

While a robust Ecommerce platform and user-friendly website design are crucial elements for digital sales success, the importance of relevant, engaging and optimised copy can’t be underestimated.

Great copywriting can make all the difference when it comes to conversions, but it must go hand-in-hand with Ecommerce SEO or Search Engine Optimisation. This ensures that your content includes keywords that your audience are currently searching for online, and that these keywords are organised in the right way for the search engines to index and rank your site in the search results.

If you’d like assistance with your Ecommerce SEO strategy, please call us on 01727 537627 for a no-obligation chat.

Essential elements of Ecommerce SEO

Our SEO copywriter will work alongside our strategic team to identify the most valuable keywords for your products, and then build them into the key areas of your content. We’ll cover off all best practice elements of your Ecommerce SEO, including:
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Page titles

Along with your meta descriptions, this is a key area to show the search engines what that page is all about, while also engaging searchers and encouraging them to click through to your website.

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Product descriptions

Never use the manufacturer’s description! Yours should be totally unique, fully optimised and offer genuinely valuable buyer information, to help turn that lead into a customer.

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Optimised images

Every image on your website should also have SEO formatted descriptions, both on-page and in the ‘back-end’, providing information to the search engines and visitors, and helping with accessibility.

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Product variants

Where many retailers will optimise purely on regular category structures, there’s a lot of additional value to be had by using product variants, such as colours, too – a pair of ‘black shoes’ anyone?!

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Internal links

We’ll cleverly link related products to help guide visitors directly to other products that may appeal to them, creating a great user journey that encourages buyers to explore your site more widely.

Benefits of using an Ecommerce SEO experts and copywriters

An experienced Ecommerce SEO copywriter will transform your website’s content into a consistent, on-brand message. By improving the user experience and removing barriers to purchase through informative and engaging copy, you’ll find that visit duration increases and bounce rates reduce.

Some of the key areas our copywriter will focus on in order to accelerate your online success include:

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Powerful product copy

Many online retailers fail to invest in genuinely good product descriptions, at the cost of conversions. Our copywriter will make sure they’re comprehensive yet catchy, full of detail and deliciously digestible!

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Brand tone of voice

If you have tone of voice guidelines, don’t worry, we can emulate them across all of your content to ensure we’re conveying your key messages – if you don’t have any, we can create some for you if you wish.

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Proactive reach

We’ll add products to your platform as soon as supply is confirmed, even if they’re not yet available. This proactive approach will give you a head start on the competition and let buyer’s order in advance.

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Static pages & blogs

It’s not just your products that need to sound great, but your core website pages need to lead to conversions too – we’ll even offer ongoing support for blogs to help you improve your rankings.

Our Ecommerce copywriter and Ecommerce SEO experts will help you to discover the true depths of digital success!

Get in touch right now!

Why don't you call us for a chat and free expert advice on how your Ecommerce business can be taken to the next level.
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