Ecommerce product photography tips
There are lots of different factors that make a great online shopping website, but ultimately, image is everything – and by that we don’t mean your brand, but your ecommerce product photography.
When it comes to selling physical products, a picture tells a thousand words, so you need to pay close attention to this aspect of your website content if you want to convert those visitors into paying customers.
Ecommerce product photography needs to be clear and vibrant, showcasing your products in the best possible light – which funnily enough is one of the tips we’re about to share with you!
Our top ten product photography tips
1. Set-up – how you stage your products is key, so before you even consider clicking the camera button, make sure they’re clean, in 100% perfect condition and that nothing else is creeping into shot to distract from the product you’re promoting.
2. Context – it can be difficult to get an accurate sense of scale or size with some items, so consider adding something in the shot that helps with this but also complements the product. For clothes, use a model; for a watch, place it on a wrist; for an ornament, stick it next to a coin or something else that people understand the size of.
3. Details – just one solitary snapshot won’t really cut it – buyers want to see as much of the product as possible, so try to take photos of every angle and detail for a clear overview of what they’re (hopefully) about to spend their money on. Any interesting or clever features should be represented clearly.
4. 3D, videos or rotating images – product photography doesn’t have to just be a static shot – there are lots of ways to bring your products to life and highlight those important details. A catwalk video, clever 3D imagery or rotating images can be much more effective and engaging.
5. Lighting and shadow – if you’re doing your product photography yourself, it’s worth investing in some equipment – look into lightboxes, creating an infinity curve to eliminate a ‘horizon’, flash diffusers and other tools and techniques for taking great shots. Try to avoid hard shadows by choosing a light source that’s bigger than the biggest item you’re shooting – this will spread the light more evenly and stop deep shadows from being cast over your products.
6. Variants – sure, you can advise prospects of their colour and style options in the accompanying text, but people really want to see them for themselves. It may take a little longer, but you should include an image for every variant of your product if possible – and it’s worth considering a little disclaimer when it comes to colour, as the image can vary a little depending on the user’s screen.
7. Consistency – buyers are likely to browse various products, so you need to keep your photography consistent – this means in terms of background, lighting style, angles and editing. They should look the same size and be easy to compare.
8. Editing – post-production is almost as important as the actual photography, but don’t start adjusting images so they end up looking different from the real deal – we want honest images please! Avoid filters, but do take time over colour balance and saturation, and especially cropping your images to a standard size with the same amount of ‘white space’ around them.
9. Sizeswhile editing, think about image sizes and display limitations. You probably have various functions on your website, so you’ll need some thumbnail images plus some that are of a higher resolution so visitors can enlarge them to see more details without losing any quality.
10. Hire a pro if budget allows, it’s probably a good idea to consider a professional product photographer, unless you have a very good amateur in your midst. Cost will depend largely on the number of products you have, and for a shoot to run smoothly, you’ll need to be super-organised – but a professional will give you the best results and also take care of the editing for you, plus you won’t have to spend money on hiring or buying equipment.
Of course the true art of ecommerce product photography can’t be taught in a brief article, but these tips should give you plenty of food for thought to help you get great images that will encourage buyers to place those products in their basket!